User Experience (UX) Design
This, in a nutshell, is referred to as User Experience, or UX Design. If your website has a good UX Design, it will offer visitors an intuitive interface and navigation that feels natural. From the moment they land on your website, the user should be able to navigate easily and quickly, in as few steps as possible to what they are looking for or the pot of gold at the end of the rainbow – the page or section that encourages them to buy your product or service or get in touch.
To help achieve a seamless UX Design, it's important first to define the typical user groups who are likely to visit your website, as well as their characteristics and objectives. These profiles would be used to map various user journeys across the website, identifying any obstacles or uncertainties that may arise for visitors, and providing suggestions to mitigate these. We would then carry these options through to the designs of the wireframes for your new website, ensuring it's designed to help your target audience to land on the page you'd like them to.
There are different tactics to improve user experience on your website, such as including key information within the top half of the page or 'above the fold,' harnessing the power of visual information, utilizing white space, incorporating clear call-to-action buttons and making sure your webpage loads quickly. Ultimately, if your website is not designed with the end-user in mind, it's all too likely they'll be tempted to hit that dreaded cross in the top left-hand corner of their screen. Our designers are here to make sure that doesn't happen!